The GR offers a shooting style that provides direct feedback to the photographer's senses, for capturing those moving moments.
Just by carrying around this small camera, you become aware of precious, everyday details. That can make anyone into a creator. In the photographs taken with this camera, the world, and the people in it sparkle with life. The GR continues to evolve with those ideas in mind, along with fans who feel the same way.
The GR's appeal doesn't rest solely with advancements in technology. We hope that these passionate ideas, and big dreams worked into this camera come across.
The GR's Perspective
What is a photo?
An excellent camera is one that works in concert with the user's intention, always providing comfortable feedback. For cameras, that means and agile response, a comfortable grip, pleasant control, optimized button and contol layout, and the flexibility to customize the functions to match its use. These reflect the photographer's intent, and help in stress-free operation. The better you get to know the ins and outs of such a camera, the more you can make it suit your style. For these reasons, a good camera is a hard thing to let go of. In some cases, you may be inspired by the potential of this ''tool'' and become more motivated to take photographes , and a camera like that could come to be called your favorite thing. The GR puts emphasis on the details that cannot be expressed in the specifications of the catalog.
The continuing lineage of the GR
It can be said that the GR's history is a rebellious one. Paying no attention to the convenient zoom lens, the GR has continued use a wide-angle, single focus lens. Amidst the surge of new products, the GR has not changed in two years, but rather the camera has matured through expanded functions via firmware upgrades. The design is simple and rustic at a glance, and the design language of the GR is unchanged whenever there is a model change. Part of that is that the GR is the antithesis of trends and fads. Its backbone is the feedback from those who never stop loving photos. In that way, the history of the GR is the trail of interaction between the creators of the GR and its users connected around the photos. It is also the passionate path taken by its creators with the goal of creating a universal value that always ascertains the essence of the GR.